Education at the Market
In our first year, we attended an average of 25 farmers markets per month in our area. We quickly realized that many of our clients, both young and old alike, were not familiar with beeswax food wraps when they approached our farmers market stand. But everyone at a farmers market understands the importance of fresh food!
With a receptive audience that loved fresh food from local farmers, we explained that beeswax food wraps form a protective barrier of freshness around any food item. Beeswax is naturally antibacterial, antimicrobial, and antifungal. Those are the natural properties working to keep food fresh for longer. In general, we say a beeswax food wrap will double the freshness of food. If lettuce typically stays fresh for a week in your crisper, a head of lettuce wrapped in a beeswax food wrap will stay fresh for two weeks.